Google Is Committing Heresy..

…with Play Store search. Google’s founding principle was not to encumber search with graphics-intensive pages, attempts to be sticky, or tampering with the results. Of course they succeeded splendidly. To adapt a phrase, search “just found”.

Fast forward a decade, to the overhauled Play Store. When I search it, 100% of the time, I am searching for an app, not a book. But the results are hugely polluted with matching book titles–especially when my original search finds no apps. It sometimes takes me a few moments to realize I am looking at book results.

This is dumb, this is annoying, this is just so clearly a “strategy tax“. We all know where that approach has gotten Microsoft.

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